Patch Jubela - Saleswoman

A "saleswoman" patch.

Mercado do Bolhão has been a place of inspiration for Joana Caetano's work from a very early age. The sounds, smells, and memories were the starting point for her to create two characters that are a tribute to the salesmen and saleswomen of this market, filled with so much history. The t-shirt has an embroidery that could only be positioned in the place of the heart, and it represents many shopkeepers: The Araújo sisters from Barcelos, who would choose the artist's vegetables as if she were their daughter; Madalena Padeira, who would decorate the market with her verses, around the time of Saint John's; Amélia, Madalena's daughter, who would sell her twice as much as the artist actually needed; Mrs. Gina and the lunches at her cafeteria; the saleswomen of colourful wildflowers, refreshing them in antique vases spread throughout the corridors; and, above all, the typical accent, the genuine slang, and the many words ending in "little one," which are the soul and the best kept secret of this market.

BIOGRAPHY

Joana Caetano was born in 1980, in Castelo de Paiva. She graduated in Theatre — Scenography Design, at ESMAE, and worked as a costumes, props, and puppet assistant for several theatre companies in Porto. In 2009/2010, she attended traditional embroidery workshops in Guimarães, at A Oficina. She studied and deepened her knowledge on traditional embroidery techniques from various regions in northern Portugal, in order to develop a brand created by her — Jubela. A project that had, as a starting point, the use of traditional free embroidery stitches, applied to illustrations inspired by folk art, and various objects typical of traditional Portuguese trade fairs and open-air markets. She offered training at professional schools (Modatex and Cearte), and worked in partnership with various artists, artisans, and illustrators. She currently teaches embroidery in Porto and Lisbon.